What is Internet Marketing?
Internet Marketing can be defined as a process or set of activities aimed at the promotion/marketing of the web property to its intended users. Intended users can be classified into various categories such as age, sex, profession, geographic location, living standards, likes and many other things.
Okay, But Why Do I Need It?
Imagine you have a perfect website with best design and perfect technology but no one knows about it. You have spent thousands of bucks to get it up but nobody comes to the online portal of your business i.e. you have invested a lot in your online property but it generates no ROI. When we say “no one” comes to your site, we mean people who are actually look for the products or services that you have to offer i.e. the buyers. Instead they go to your competitor’s business portal.
The majority of web traffic is driven by the major commercial search engines - Google and Bing. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products or information, search engines are a primary method of navigation for almost all Internet users.
Search queries, the words that a user type into the search box which contain terms and phrases best suited to your site carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted visitors to a website can provide publicity, revenue and exposure like no other. Investing in SEO, whether through time or finances can have an exceptional rate of return.
We very well understand that it’s a scary situation for any business owner to confront. But the good news is - we have the perfect solution for it in the form of Internet/Online Marketing.
Got It! But How Do You Do It?
Search Engine Optimization (SEO)
People around the globe, irrespective of their country, language and culture use search engines everyday to search for various things. Have you ever wondered how search engines rank the results? Why do rankings fluctuate even if I search for the same term? Search engines have devised a set of guidelines and religiously follow it to rank the search results.
But before we move further, let’s have a look at very important fact. Although search engines display thousand of results but majority of people don’t browse beyond first search result page. Moreover, the top three results have the best chance of receiving the clicks because beyond them, users modify their search terms.
Search engine optimization better known as SEO involves a set of activities that provides the coveted positions to the website on the first page of search results so that the organic or free traffic can flow into the website.
How?
We will optimize the code and design of the website to make it search engine compatible. In other words, search engine friendly. It will be easy for search engines to read your website and hence display it in search results when a user is searching for the product or service you manufacture or deliver! E.g. Say you are an ERP solution provider located in California (USA) and a user located in California or US carry outs a search for an ERP solution. He/she may type, “erp solution in California” or “erp solution” or “erp company in california” or just “erp company”. At this point of time, it is quite necessary for your website to appear in the search results or you will lose a prospect.
Pre-Requisite
Access to website code and hosting account is essential. We will first carry out the pre-implementation analysis to see where the web property currently stands as website needs a major facelift.
Search Engine Marketing
Often SEO alone is not sufficient to target the prospects and more precision strategy is required. Search Engine Marketing (SEM) provides us that precision. We can target people by their location, demographics, income, age, website usage, time and lot many other attributes. Moreover, they are more than the prospects as they are the people actually looking for the product/service you have to offer.
How?
Unlike SEO, it involves paid placement of text ads, flash ads, video ads, interstitials, videos and other interactive content across the web.
Pre-Requisite
Finalize the location, demographics, income, and age of prospects. Format of paid ads to craft the perfect strategy in consultation with the business owner is also required.
Social Media Marketing
Social media platforms like Facebook and Twitter are a rage these days. These platforms not only give an individual a good exposure but organizations/companies/enterprises across the globe are benefitting from its usage. It helps businesses connect directly with the people and utilize their views or feedback not only to incorporate in their business processes but also covert them into customers. A good social media marketing strategy can help save huge marketing expenses as they tend to go viral, better known as “word of mouth” in physical world.
How?
It involves direct interaction with the online users to sensitize or inform them about the company’s offering but without intruding their privacy and in a cordial manner.
Pre-Requisite
To decide the platforms, in consultation with the business owner, those are to be targeted.
Email Marketing
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
If you are interested to increase the reach of your business to more buyers, please contact us here.
